Candid Color Systems® is making it easier than ever for customers to buy their images online by offering Express Checkout from PayPal (ECS). PayPal is the worldwide leader in online payment solutions and the Express Checkout option has been shown to be the most effective way to pay for products and services on the Internet. In fact, according to a recent comScore study, when ECS was added, conversion rates increased by as much as *20% and overall sales increased by 1.2%.
*When compared to a standard checkout process
PayPal provides customers with a secure payment option that does not involve constantly typing in sensitive banking or credit card information. Payment information is stored securely online and credit card numbers and accounts are never shared with merchants.
PayPal studies have shown that users feel confident when they click the “Checkout with PayPal” button and trust the services provided, which is evident in the increasing number of worldwide users. Barron’s online reported that PayPal’s registered users recently rose 12% to 110 million.
Streamlined Checkout Process
PayPal’s streamlined checkout process is simple, convenient and very user friendly. Customers can avoid sometimes lengthy checkout steps and can quickly finalize their purchases.
A survey conducted by Jupiter Research in 2007 also concluded that 60% of consumers make their payment choice before they reach the payment page. Having multiple payment options available to the consumer guarantees a positive user experience.
In addition to all of the benefits listed above, there are no additional fees for using PayPal nor is there any additional admin set up required. You will also still receive your payment in the same amount of time as before. Overall, the Express Checkout method is going to be a win, win for everyone and we are excited to see the positive effects that it’s going to have on your business.