Simulated Action Sports Shoots

Fall sports are just around the corner! Many photographers are going to be shooting sports action shots as a way to break into the sports photography market. Many photographers offer action shots in addition to their traditional team and individual sports business. Taking good action shots requires attending a practice or game with the right high-speed equipment and a little bit of luck! Many times, it is more realistic (and fun for the participants) to conduct a simulated action shoot.

When selecting simulated action shots, think a little outside of the box. Players should simulate the action of the specific position that they play. For example: A kicker on the football team may not want to “simulate” a pass in his photos. You can use drills such as dribbling down a basketball court one-at-a-time or taking a shot on a given mark to help re-create that game-day look! Use cones or tape on the floor to help organize the activities. Younger players have more posing limitations. It’s better to keep the poses simple, but offer several varieties for mom to choose from!

Candid Color Systems has a series of videos with tips and examples for posing and simulated action sports shoots.
[podcast format="video"]http://podcasts.candid.com/CCSSports03.m4v[/podcast]

“Attitude” Takes Team Images to the Next Level

Tired of the same traditional team picture that you offer year after year? Candid Color Systems can help you deliver a new team image that will impress your customers and give you an edge over your competition. “Attitude” is just one of the latest Level Two styles CCS has to offer. Similar to Candid’s other Level Two styles, “Attitude” is not sport specific and is great for any age group. All Level Two prints are printed on Kodak’s Premium Endura Metallic Paper.

Take your team image to the next level by shooting an edgy and contemporary image that players and coaches get excited about! This panoramic print is shot in one frame. Pose players in a variety of different poses (kneeling, arms crossed, hands on hip, etc.) and with different pieces of equipment. Each print allows you to insert either the team name or slogan to personalize the image. “Attitude” helps you capture the personality of the team and allows you to be creative.

If the traditional team poses are what you are after CCS can also help you take those to the next level as well. “No I” is another Level Two team print. The background is removed and replaced with the team name. By adding the team logo to your account our graphic artists are able to insert the image and make it appear to be printed across the gymnasium floor or grass.

Look beyond an ordinary team picture and consider what else “Attitude” or “No I” can be used for. These unique prints make a great gift to the school, coaches, or sponsors. It is also a great way to highlight the graduating seniors on a team.

Order your samples today for the Fall Sports Season. Contact your Customer Development Representative with any questions (800) 336-4550.

Simulated Action Shoots for Level Two Products™

Candid Color Systems’ Level Two™ products look great with posed or action shots. Taking good action shots requires attending a practice or game with the right high-speed equipment and a little bit of luck! Many times, it is more realistic (and fun for the participants) to conduct a simulated action shoot.

Simulated action shoots should be like our Level Two™ products…fun, different, and memorable. You want the players to leave feeling excited about their images. Building this excitement will create more interest in viewing and ultimately purchasing products from you.

Selecting your simulated action!

When selecting poses for the Level Two™ simulated action shoot, there are a few factors that you must consider; the sport you are shooting, the age of the players, and the products you are offering.

When selecting simulated action shots, think a little outside of the box. Have the players simulate the action of their sport and specifically the position that they play. For example: A kicker on the football team may not want to “simulate” a pass in his photos. You can use drills such as dribbling down a basketball court one-at-a-time or taking a shot on a given mark to help re-create that game-day look! Use cones or tape on the floor to help organize the activities. Younger players have more posing limitations. It’s better to keep the poses simple, but offer several varieties for mom to choose from.

Face time!

It is important to remember that the player’s face is what a mom wants to see! The player does not need to look directly at the camera when simulating action, but make sure their face is not covered by a ball, arm or hair. Attitude poses are another great alternative for older players. Lose the smile and get a different perspective on the player!

Create a fun atmosphere!

Simulating action is tough without that game-day adrenaline! You can help create the exciting atmosphere your photo shoot needs by exhibiting a lot of energy as the photographer, and playing fun (and loud) music. Bring in a large speaker and an Ipod filled with age-appropriate favorites for playing music that will set the mood! Encourage the players to have a good time and be supportive of each other!

Generate excitement!

 To build excitement before the photo shoot create a display of sample products for the players and coaches to see. If possible, set up a display table a few days in advance where the players congregate for practice or meetings. This will give them the opportunity to really see the products and the simulated action results you are trying to achieve. Provide flyers the players can take home to their parents which will include your prices and the products you are offering. This is a great time to explain to the parents how photo day is going to be different this year. If a table prior to the shoot is not possible then make sure to have a display table at the photo shoot.

If you are already shooting team and individual shots, you can easily add simulated action poses to your photo shoot. By shooting 2-3 additional poses you could create a greater interest in viewing all of the images from photo day and increase your opportunity to sell Level Two™ products.

Level Two™ Sports Products

Last December, Candid Color Systems introduced an innovative and electrifying line of products in the Sports market called Level Two. L2sports products are custom prints of an individual player-or a team-surrounded by high-level graphics that are color coordinated to the athlete’s uniforms, and can also include the school or team logo.

These products are the coolest and most imaginative products ever to ship from the production floor of CCS! The original idea behind Level Two was to offer something that the competition didn’t and to create a product that would coordinate especially well with game action shots or simulated action. The work flow allows you to send us a jpeg of your subject; then we cut out the image of the individual. The image is then dropped into one of the unique designed backgrounds chosen by your end customer.

Originally, there were seven distinct background designs with equally distinctive names. We are now into Level Two Phase Two will not only offer new designs with names like Halo, The Catalyst, Stellar, Psionic and Vortex, but it will allow you to use TWO unique images within one Level Two product. In addition to the double image photos you will also be able to offer custom logos of schools, organizations, teams and leagues. As with all Level Two products they are only produced on the Kodak Metallic paper which, we think, highlights the special attributes of these products and allows you to charge a premium price for these premium products. We also recommend further enhancing these products by having them mounted on Gator foam or foam core backing.

If you are planning to shoot sports action or simulated action please keep in mind that a SHARP, mostly full-frame image of the athlete will make the best product. This means if you are taking game action you need to have a long telephoto lens that can reach out to the middle of the field, diamond, or court. This is important because an image of an athlete-extracted from a small portion of the photograph-and then enlarged to fill a 16 x 20 print will look out-of-focus, and somewhat pixilated if the original is not large enough. Also keep in mind that high shutter speeds are recommended when you are attempting to stop the action.

If you are not a good sports action photographer (and let’s face it, not everyone is) then consider shooting simulated action which can be done in a studio, on a basketball court, or on a baseball diamond. It is better to have a great simulated action shot then a mediocre or out-of-focus game action shot. Keep in mind that a benchwarmer is rarely in true action shots; but they can simulate action, and they will buy!

Level Two sports can open doors for you as you market your products to leagues and schools. If you have any questions about Level Two, or if you would like to know more about marketing these products to your customers, or opening a CCS account contact Brian Speers at 1-800-336-4550, ext. 251.

*Candid Color Systems offers great tools for pre-paid and speculation sports programs. We offer online proofing, online ordering, order envelopes, password cards, mailing direct to your end customer, software to print paper proofs, an amazing array of sports products, photographer order entry and over 30 years of photography experience!

For help or questions, please call Brian Speers at 800-336-4550, Ext. 251, or Dan Hays at Ext. 227.

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