Graduations and school portraits are two markets that can be very profitable and fun to photograph. You can book both at the same time in a face to face visit to a school. No appointment necessary!

When taking school day pictures, think outside of the pre pay box and give the speculation, or view first, method a shot. By speculation we mean taking pictures, offering paper or online proofs (or both) and taking orders by collection at the school, through mail or online. There is no pre pay hassle involved.

How many times have you heard a Mother say, “I really don’t like Johnny’s school pictures.” Usually, this refers to a single pose of Johnny that has been made into several 5×7 or 8×10 units. This statement contains the keys to why it is important to offer multiple poses in all markets where it is feasible.
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With high school Homecoming and Holiday dances on the horizon over the next several months, this is the perfect time to plan your marketing strategies. Your goals should be to raise the participation rate, increase sales, and also try to raise your average ticket price.

In an attempt to maximize candid photo sales during last Spring’s prom and dance season, one Candid Color Systems customer made the most of this opportunity by utilizing our proprietary PhotoMatch system.

Candid Color Systems has 3 unique services your customers will love and that can give you the incremental increase in sales you are looking for!