The holidays have finally arrived, so it is time to promote gift-worthy products!

Candid Color will be releasing a new concept in early 2012 that will allow customers to personalize any image with text and speech bubbles.

We are continually adding new items to our vast collection of specialty products, which is sure to give you the competitive edge you’ve been looking for. Here are just a few of our newest additions.

Candid Color recently held the 2011 Summer Workshops are we are proud to say that it was a huge success! We were thrilled with the turn out and even more excited about the new products and updates that were announced. If you were unable to attend, here’s what you missed!

It’s time to get prepared for the fast approaching holiday season and a great way to do so is by offering your customers holiday greeting cards.

So you have decided to take multiple shots or poses of each athlete and allow your customers to view their proofs before making a purchase. Great! Now what? It is not enough to photograph players and their team and then hand their parents a card with a link to your website telling them where they can see their child’s proofs.

With Easter less than a month away it’s safe to say that Proms are just around that next bend in the calendar. Though not the “cash cow” that they once were—especially from posed couple portraits—proms can still deliver decent revenue returns when you attack it from all fronts.

Though the explosion of digital cameras and camera phones has influenced our industry significantly, there are still some strategies that you can employ to maximize your income at proms, namely, get the most out of your candid photographers and the number of images taken at prom events.

It’s a proven fact that the more images taken at an event, the better your sales will be. By just relying on the posed couple packages you may be leaving extra money on the table. Using the CCS PhotoMatch system for Party Pics® candids can influence the buying patterns of your school dances and proms.

Photographers do not often discuss Dance Schools with the same excitement as the highly coveted sports or activities such as football. Many photographers stick to the basic, and familiar, sports such as soccer, football and basketball. I would like to suggest that all sports photographers take a very close look at dance schools as a potential source of great revenue. Here is why…

I base my suggestion on recent dance shoot experience. These results (if not better) were also confirmed by other photographers who offer similar products, pricing and the same marketing method. To hop right to the numbers, we achieved a $45.39 sales average (subtotal without tax & shipping). The sales average with shipping included was $49.59. This is an important number because in our scenario, shipping is a profit center for the photographer. In addition to a healthy sales average we experienced a 74% buy rate. Learn more…..

So you have decided to take multiple shots or poses of each athlete and allow your customers to view their proofs before making a purchase. Great! Now what?