Making the Most of Prom Candids

With Easter less than a month away it’s safe to say that Proms are just around that next bend in the calendar.  Though not the “cash cow” that they once were—especially from posed couple portraits—proms can still deliver decent revenue returns when you attack it from all fronts.

Though the explosion of digital cameras and camera phones has influenced our industry significantly, there are still some strategies that you can employ to maximize your income at proms, namely, get the most out of your candid photographers and the number of images taken at prom events.

It’s a proven fact that the more images taken at an event, the better your sales will be.  By just relying on the posed couple packages you may be leaving extra money on the table. Using the CCS PhotoMatch system for Party Pics® candids can influence the buying patterns of your school dances and proms.

PhotoMatch, a CCS software solution, can be used at Proms where hundreds of students are being photographed multiple times.  This combination software/hardware solution allows students (and their parents) the ability to easily find their images online. This system also gives photographers the option of sending home printed proofs of each student’s candid photos!  But, more about that later.


Here is how it works! The PhotoMatch system revolves around a wireless scanner, barcodes, email addresses, and the time clock present inside all digital cameras. By synchronizing a camera’s time clock with a barcode scanner, PhotoMatch is able to pinpoint the exact time customers are photographed, and then match their email address to the time they were photographed.
After taking a photo, the photographer simply scans a barcode which has been pre-printed on a perforated two-part form. A card is scanned for each person in the photo. The photographer can also take multiple photos of a couple or a group and then scan as many barcode cards as they would like.

Barcodes can be distributed in several ways. Each attendee could receive one half of the two-part card containing a barcode before entering the event. The photographer would keep the other half of the card that also contained the barcode and the attendee’s contact information such as email and mailing address. 

 
Alternatively, photographers can create wristbands for each student attending. The wristband would contain a barcode to be scanned and student contact information would be collected when wristbands are distributed.  This method was successfully pioneered by our current CCS Customer of the Year, Leslie Broadland of NorCal Candids.  Her fresh approach to maximizing results has given a big boost to the candid market at special events. 

The PhotoMatch system was created to make it easier for the end customer to find their images online, thereby creating a more timely purchasing opportunity by sending a link, via email, that will take them directly to their photographs. The ability to get images in the hands of parents is also a way to boost sales! The scanning and “competition” to participate in more photos also creates excitement at school events like a Prom.  Additionally, Leslie figured out that she could mail out printed proof sheets that would include all the images of one person!  This also contributed to better sales at events.
The PhotoMatch System provides an easy and reliable method for roving photographers to match customers to their photographs. PhotoMatch works with almost any digital camera by using a non-tethered bar code scanner to tag the images. It is a simple and easy process but does require some training.  If you are interested in discovering more information about this method contact Tech Support at 800-750-0494.

Maximizing Candid Prom Photo Sales

Prom season is right around the corner so here’s a look at a way to maximize candid photo sales!  PhotoMatch, a CCS software solution, can be used in Proms where hundreds of students are being photographed multiple times.  This system allows students (and their parents) the ability to easily find their pictures online. This system also gives photographers the option of sending home printed proofs of each student’s candid photos!

Here is how it works! The PhotoMatch system revolves around a wireless scanner, barcodes, email addresses and the time clock inside all digital cameras. By synchronizing the time clocks with the scanners PhotoMatch is able to pinpoint the exact time customers are photographed, and then match their email address to the time they were photographed.

After taking a photo, the photographer would simply scan a barcode for each person in the photo. The photographer can also take multiple photos of a couple or group and then scan as many barcodes as they would like.

Barcodes can be distributed in several ways. Each attendee could receive one half of a 2-part card containing a barcode before entering the event. The photographer would keep the other half of the card that also contained the barcode and the attendee’s contact information such as email and mailing address.  Alternatively, photographers can create wristbands for each student attending. The wristband would contain a barcode to be scanned and student contact information would be collected when wristbands are distributed.

The PhotoMatch system was created to make it easier for the end customer to find their images online, thereby creating a more timely purchasing opportunity by sending a link, via email, that will take them directly to their photographs. The ability to get images in the hands of parents is also a way to boost sales! The scanning and “competition” to get more photos also creates excitement at school events like a Prom.
The PhotoMatch System provides an easy and reliable method for roving photographers to match customers to their photographs. Photomatch works with almost any digital camera by using a non-tethered bar code scanner to tag the images. It is a simple and easy process.

If you are interested in speaking with someone at Candid Color Systems concerning the PhotoMatch system call Customer Development at 1-800-336-4550.

PhotoMatch Success at Proms

In an attempt to maximize candid photo sales during last Spring’s prom and dance season, one Candid Color Systems customer made the most of this opportunity by utilizing our proprietary PhotoMatch system. The PhotoMatch system was created to make it easier for the end customer to find their images online, thereby creating a more timely purchasing opportunity by sending a link, via email, that will take them directly to their photographs.

The PhotoMatch system revolves around a wireless scanner, barcodes, email addresses, and the time clock inside of all digital cameras. By synchronizing the time clocks with the scanners PhotoMatch is able to pinpoint the exact time customers are photographed, and then manually match their email address to the time they were photographed. Once matched, an email can be sent with a link to the customer’s photos. This process eliminates the need for customers to spend endless time and effort looking through several pages of online images just to find their own.

To effect higher sales at dances this past Spring, our customer created wristbands for each attending student that contained the following information: Event name, date, locator number, barcode, and in some cases—where the school cooperated fully—the student’s name. In cases where the school didn’t provide a list of names, the students were required to supply information on cards provided for that purpose at the dance. As the students were photographed the photographer then scanned the wristband which had the matching barcode that corresponded to their email address.

This PhotoMatch process created an average increase in sales of 27% over the previous year at the same schools, when the PhotoMatch system was not in use. In addition, it created excitement among the students who were eager to hold out their wrist for a scan after each candid shot. Finally, in addition to online proofs, paper proofs were mailed to each student with all of the photos they were in during the event.

If you are interested in speaking with someone at Candid Color Systems concerning either the PhotoMatch system or maximizing candids at events call Customer Development at 1-800-336-4550.

Photomatch vs. Timestamp

The easier it is for your customers to locate their images online, the better your sales will be. CCS has developed and tested two unique systems to improve the way you display your images and make the process easier for your customers.

PhotoMatch Barcode Scanning and Time Stamping are the systems we have found successful. These two methods/systems will differentiate you from competitors by making the viewing and ordering process easier.

Time Stamping and PhotoMatch Barcode Scanning can both be used at, big events with hundreds or thousands of photos, events where people don’t know each other, private parties, Proms/Dances, Greek events and sporting events.

The PhotoMatch System provides an easy and reliable method for roving photographers to match customers to their photographs. Photomatch works with almost any digital camera by using a non-tethered bar code scanner to tag the images. It is a simple and easy process.

At the event, you:

  • Take the photo,
  • Scan a perforated card with a locator number- you can scan the same card multiple times and you can have multiple cards per each image.

 

  • Collect an email from the subject on one half of the perforated card
  • Give the other half to the customer for them to locate their picture when they get home

Once you are back in the office:
The emails you collected are entered into a spreadsheet exported from PhotoMatch that includes the unique locator codes and roll/frame data. The emails are then broadcast using CCS software programs. With the use of one of our editable templates, the email will contain a direct link to their images.

The PhotoMatch system consists of scanners, software and synch cords. The scanner costs $240.00 and includes a scanner/camera synchronization cables and the software. This synch cord allows you to synch any digital camera with a synch port or hot shoe adaptor to the software, thus eliminating the need to tether to a computer.

 

 

The second option CCS has established is Time Stamping and sorting. CCS has found the Dymo DateMark timestamp machine. It prints any combination of date, time and seven different messages: Stamper prints four or six digit date/time/message. It has a programmable security code that prevents tampering and ensures stamping accuracy. The timestamp operates on one 3 volt lithium battery (included) and four AA batteries (not included). This machine can be modified by the lab with a belt clip and card guide for ease in using.

This timestamp can stamp on a website card up to eight times per card. This allows you to shoot multiple images throughout the night of one person and they will only have to keep track of one or a few cards.

The time stamp machine should be used in conjunction with the Time Sorting option in QP2. Using this option, QP2 will sort and display your images from all rolls/folders by the time they were taken. When customers go to view their images, they can look at their website card to see exactly when their images were taken. They then can choose to sort the images by time and will easily find their images in order.

 

Both PhotoMatch and the timestamp/sorting feature are great ways to guide your customers to their images as quickly as possible! If you have any questions about these two gadgets, contact the Customer Development department at 1.800.336.4550.

Photomatch- The Ultimate Proactive Marketing Tool

WHAT IS IT?
Send your customers directly to their images by using our Photomatch software.  CCS exclusively owns, distributes and supports the software that will enable your customers to locate their images via locator number or email link. No computer is necessary at the shoot!

By using Photomatch, you can differentiate yourself from other event photographers.  This proactive marketing strategy will eliminate the need for your customers to search through hundreds or thousands of images to find their own.  This puts the images right in your customers’ hands which will lead to more sales.

HOW TO USE IT?
Photomatch works with almost any digital camera by using a bar code scanner to tag the images. It is the best way to market large events by following these simple steps:

  • Take the photo
  • Scan a perforated card with a locator number**
  • Collect an email from the subject on one half of the perforated card
  • Give the other half to the customer for them to locate their picture when they get home

Once you are back in the office:

  • Enter the email addresses you collected into Photomatch
  • Using Photomatch, send emails to your customers directing them to their pictures- PHOTOMATCH WILL CREATE LINKS TO THEIR IMAGES!

** Photographers have the ability to tag multiple images per customer and multiple customers per image.

WHAT DOES IT COST?
The PhotoMatch system consists of scanners, software and synch cords.  The scanner cost $240.00 and includes the scanner, a USB synch cord, and 3 rechargeable AAA batteries.  The software cost $100.00 and includes the camera synch cord.  This cord allows you to synch any digital camera with a synch port or hot shoe adaptor to the software, thus eliminating the need to tether to a computer

Sheets of blank, perforated cards are available from CCS for $42.00 per package.  There are 500 sheets per package, with each sheet containing 10 cards.  These can be used as single password cards or as 5 two-part cards—per sheet—that would allow you to collect email addresses.  For the full benefit of the PhotoMatch systems it is recommended that you use a two-part card, as collecting the emails allows you to proactively market your event.

 

WHO SHOULD USE IT?
This program is best used at big events with hundreds or thousands of photos, events where people know only the people they came with. Other places to use Photomatch are,  school day photos, sports shoots and greek events.

Photomatch has proven successful at events such as posed photographs with the Christmas tree at Rockefeller Plaza, Party Pics® at the Harlem Globe Trotters games, tailgating before football games, sports shoots, school shoots and proms.

If you would like more information about using Photomatch for you next big event, please contact the Customer Development department at 1-800-336-4550.

 

Follow

Get every new post delivered to your Inbox.