With Easter less than a month away it’s safe to say that Proms are just around that next bend in the calendar. Though not the “cash cow” that they once were—especially from posed couple portraits—proms can still deliver decent revenue returns when you attack it from all fronts.
Though the explosion of digital cameras and camera phones has influenced our industry significantly, there are still some strategies that you can employ to maximize your income at proms, namely, get the most out of your candid photographers and the number of images taken at prom events.
It’s a proven fact that the more images taken at an event, the better your sales will be. By just relying on the posed couple packages you may be leaving extra money on the table. Using the CCS PhotoMatch system for Party Pics® candids can influence the buying patterns of your school dances and proms.
PhotoMatch, a CCS software solution, can be used at Proms where hundreds of students are being photographed multiple times. This combination software/hardware solution allows students (and their parents) the ability to easily find their images online. This system also gives photographers the option of sending home printed proofs of each student’s candid photos! But, more about that later.
Here is how it works! The PhotoMatch system revolves around a wireless scanner, barcodes, email addresses, and the time clock present inside all digital cameras. By synchronizing a camera’s time clock with a barcode scanner, PhotoMatch is able to pinpoint the exact time customers are photographed, and then match their email address to the time they were photographed.
After taking a photo, the photographer simply scans a barcode which has been pre-printed on a perforated two-part form. A card is scanned for each person in the photo. The photographer can also take multiple photos of a couple or a group and then scan as many barcode cards as they would like.
Barcodes can be distributed in several ways. Each attendee could receive one half of the two-part card containing a barcode before entering the event. The photographer would keep the other half of the card that also contained the barcode and the attendee’s contact information such as email and mailing address.
Alternatively, photographers can create wristbands for each student attending. The wristband would contain a barcode to be scanned and student contact information would be collected when wristbands are distributed. This method was successfully pioneered by our current CCS Customer of the Year, Leslie Broadland of NorCal Candids. Her fresh approach to maximizing results has given a big boost to the candid market at special events.
The PhotoMatch system was created to make it easier for the end customer to find their images online, thereby creating a more timely purchasing opportunity by sending a link, via email, that will take them directly to their photographs. The ability to get images in the hands of parents is also a way to boost sales! The scanning and “competition” to participate in more photos also creates excitement at school events like a Prom. Additionally, Leslie figured out that she could mail out printed proof sheets that would include all the images of one person! This also contributed to better sales at events.
The PhotoMatch System provides an easy and reliable method for roving photographers to match customers to their photographs. PhotoMatch works with almost any digital camera by using a non-tethered bar code scanner to tag the images. It is a simple and easy process but does require some training. If you are interested in discovering more information about this method contact Tech Support at 800-750-0494.