Preparation for Winter Grads

Preparation for Winter Grads

Winter grad season is right around the corner, so here is a checklist to make sure that you are implementing every strategy to have a profitable grad season. Following these guidelines will help increase your graduation sales and make your workflow run more smoothly.  
Shoot Multiple Shots– By shooting several poses—handshake, Flag shot, etc.—the graduate has a variety of pictures from which to choose.  This frequently leads the customer to purchase more than one pose, which can increase your average sale per graduate.  

Collect emails-Collect primary and secondary email addresses for each graduate.  This is crucial for email marketing. By sending emails you are guiding your customers to order via the Internet which cuts down on office labor and decreases print delivery time.

Rapidly Posting Images– It is essential that all proofs are posted by the time promised in your contract.  Getting your email proofs out within 24 hours not only impresses your customers, but sales take off in a much quicker timetable.  If you are also mailing paper proofs it’s important to get them out into the mail within 24-48 hours.    

Shoot Party Pics®- Before and after the commencement ceremony photograph friends and family.  Remember to distribute password cards so your customers can be directed online for further sales.
Upselling Options-Offering retouching, pearlized paper and the ability to crop photos can also add to your revenue stream.  Frequently, customers will spend the extra money to have the best product possible.  
Offer Specialty Products-CCS has exciting products in the Grad market.  Some of these include plaques, statuettes, Klingons, collages and holiday greeting cards. Offering products that aren’t easily produced creates a higher demand.    

Making the time to follow these guidelines will help your winter grad season not only run more smoothly but it can put more money in your pocket.  These proven practices can help you stay on top of your game in an ever increasing market.  





3 ways to boost sales and offer better services!

3 ways to boost sales and offer better services!

Maximizing sales on business you have already booked is a never-ending quest. To complicate matters, there is no shortage of ways to tackle this quest. You can raise prices, add shipping charges, create new packages, institute minimums, etc…

But wouldn’t it be great if you could increase sales AND offer your customers better services? You can! Candid Color Systems has 3 unique services your customers will love and that can give you the incremental increase in sales you are looking for!

The first service is Quick Retouching. Quick Retouching lightly softens facial complexions including blemishes and wrinkles as well as brightening teeth and eyes, while enhancing the overall quality of the finished photos.

This great product add-on can be offered to your customers online through our CCS retail website. Quick retouching is a service that requires no inventory, has no direct labor cost for the photographer, requires no additional postage and can have a large margin! There is no risk!

The perfect target market for this retouching service is teenagers! Senior portraits, prom and dance portraits or posed packages would all benefit from retouching.  CCS charges for Quick Retouching by the face. So, typical dance portraits of couples would be charged twice. Quick retouching is also popular for sports! When shooting high school and middle school sports, offer retouching as an add-on!

 The second service that can help increase your sales is our Pearlized Portrait Finish. Prints made on this special metallic paper appear luminous! Offer this as an upgrade to standard prints.

Pearlized Portrait Finish is not just for standard portraits. The metallic property of these special prints can make the graphics on our sports products really appear to POP! This special service is also available on popular sports products such as magnets and statuettes!

Take some samples of this product to your next sports shoot to get customers excited about this option! This is another upgrade you can offer with no additional work for the photographer and no additional shipping costs. There is no risk!

Our third service that can boost sales and customer satisfaction is Zoom and Crop! Zoom and Crop can give your customers control over their image and even fix some images that would not have made great prints otherwise. Crop out unwanted subject matter (or people), center the primary subject or create an entirely new picture out of the original!

Zoom and Crop can be offered as a free service on our websites (there is no additional charge to the photographer)! Photographers can choose to charge for Zoom and Crop, although the main benefit will likely be increased sales due to higher satisfaction with the images! Zoom and Crop is great for improving sports action shots sold online! Again, Zoom and Crop is another service that requires no additional work for the photographer, no additional shipping charges and has no risk!

So what are you waiting for? Add Quick Retouching, Pearlized Portrait Finish and Zoom & Crop to your offerings for your holiday parties, Fall & Spring sports or your upcoming dance season. Beyond gaining additional revenue you may be offering something that your competitor does not! And your customers will love it!

*Quick retouching is available in several CCS product lines: Sports, Graduations, Schools and Dances. Our Professional Portrait line has a more extensive array of retouching services available. Zoom & Crop is available in all of our online product lines, but not for every product. For pricing and more specific service details, contact our customer development department: Brian Speers at 800-336-4550, Ext. 251, or Dan Hays at Ext. 227. 

*Candid Color Systems offers great tools for pre-paid and the View First™ sports programs. We offer online proofing, online ordering, order envelopes, password cards, mailing direct to your end customer, software to print paper proofs, an amazing array of sports products, photographer order entry and over 30 years of photography experience!

Spring Sports Are Being Booked Right Now!

Though we know it is the beginning of your fall season but, you should be looking at the calendar as though it says March 2008; especially if you are planning to market, book, and shoot spring sports. Though you may think this notion extreme or, perhaps even premature, I can assure you that if you are not yet planning for the spring sports season, your competitors are!

If you have decided that youth sports (such as baseball or soccer) will be a viable market for you in 2008 then the groundwork must be laid now. So where do you begin?

First, decide what spring sports you want to focus on (why not all of them), and search through your files to see if you can create great looking samples, which you’ll need to market your services. If you don’t have great-looking images, CCS can provide its’ customers with sample images for most of the popular sports played in the 4 to 12 age group.

Great looking samples will be an integral element to whatever marketing materials you’ll be leaving with your league decision makers, along with a letter of introduction, testimonials from past customers and a sheet detailing why they should be working with you.

Next, you are going to need some leads. Good sources of potential clients for your sports business are church, school, and league websites; city/town recreation departments; and also competitor’s websites. Online research is the easiest way to learn about your competition also!

After accumulating leads a sales plan must be designed and implemented. Are you going to plan an email campaign to potential leagues; or, perhaps, use a cold-calling phone campaign to establish appointments or presentations to league or school administrators? What points of difference will you highlight: your products, your pricing, your marketing method (view proofs first and purchase later vs. traditional pre-paid)?

Whatever sales strategy you select, just make sure it is clear and repeatable. Assign a staff member to focus on sales so it does not fade in importance. The sales process for spring sports has an early wake-up call. Think of it as spring training that happens to take place in the fall!

*Candid Color Systems offers great tools for pre-paid and speculation sports programs. We offer online proofing, online ordering, order envelopes, password cards, mailing direct to your end customer, software to print paper proofs, an amazing array of sports products, photographer order entry and over 30 years of photography experience!

For help or questions, please call Brian Speers at 800-336-4550, Ext. 251, or Dan Hays at Ext. 227.


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