Preparation for Winter Grads
Winter grad season is right around the corner, so here is a checklist to make sure that you are implementing every strategy to have a profitable grad season. Following these guidelines will help increase your graduation sales and make your workflow run more smoothly.
Shoot Multiple Shots– By shooting several poses—handshake, Flag shot, etc.—the graduate has a variety of pictures from which to choose. This frequently leads the customer to purchase more than one pose, which can increase your average sale per graduate.
Collect emails-Collect primary and secondary email addresses for each graduate. This is crucial for email marketing. By sending emails you are guiding your customers to order via the Internet which cuts down on office labor and decreases print delivery time.
Rapidly Posting Images– It is essential that all proofs are posted by the time promised in your contract. Getting your email proofs out within 24 hours not only impresses your customers, but sales take off in a much quicker timetable. If you are also mailing paper proofs it’s important to get them out into the mail within 24-48 hours.
Offer Specialty Products-CCS has exciting products in the Grad market. Some of these include plaques, statuettes, Klingons, collages and holiday greeting cards. Offering products that aren’t easily produced creates a higher demand.
Making the time to follow these guidelines will help your winter grad season not only run more smoothly but it can put more money in your pocket. These proven practices can help you stay on top of your game in an ever increasing market.