It is not uncommon that photographers focus intensely on the best ways to book business. We see courses on it, make materials to aide in booking and even go on sales calls with some of our customers. But we are rarely asked, “How can I maximize what I am already shooting?”
Booking and photography are frequently focused on to the exclusion of the other steps needed to run a profitable business. To maximize the business you shoot involves selling the most products to the most people possible. Read more [...]
Spring is a great time to take a good look at your business plan. A spring cleaning, if you will. Take the steps now that will ensure your business does well the rest of the year and beyond.
Market to existing customers currently satisfied with your services
While we constantly need to gain new customers, the focus and priority should be on satisfying your existing customer base. Businesses spend 80% of their marketing dollars going after new customers rather than maintaining the customer relationships Read more [...]
Prior to the holidays, our local retail operation offered a 30% discount (via email) on digital downloads. This offer appeals to those shopping procrastinators and anyone else that enjoys the immediate gratification of a download.
This special resulted in nearly $4,000 of found money!
Now, if one were to look at the percent who ordered they may not be particularly impressed. The nearly $4,000 came from less than 2% of those who were emailed. We had sales of almost $.10 per email Read more [...]
Now is the time to prepare for holiday sales! The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Why not do this several months (or even years) after a shoot? Your images are still valuable and can have new life breathed into them with re-marketing. And email is one of the most cost effective tools to achieve your re-marketing goals.
Remarketing with emails-Reasons Why
Emails reach your audience fast and are inexpensive Read more [...]
Emails also have a hidden power you may not be aware of: when using them for your photography business; they can improve your event sales significantly! Read more [...]
Remarketing after the first thirty days of a graduation is an integral part of creating additional sales. Remember that the only costs associated with remarketing are prints, hosting fees, credit cards fees and mailing costs. Your other costs are already covered. Hence, you have a very high profit margin on the sales resulting from remarketing. Read more [...]
Candid Color Systems’ focus is different than most Pro Photo Labs. CCS has always been about marketing. We are one of the few professional labs that have a marketing department in house. We are also one of the few labs that operate a full blown retail operation which is also a marketing laboratory in which to test and refine our products and processes. Read more [...]
As the New Year begins, now is the time to create new resolutions to improve your business. Here are a couple of ideas that will help you achieve this goal. Read more [...]
So you’ve got a website for your photography business, it looks great and functions perfectly. But how do you know it’s getting visited by potential clients? Enter analytics... Read more [...]
Are you collecting email addresses at your events for email marketing? If so, do you monitor email activity from the email campaigns you send? Does the system you use for email marketing allow you to monitor your email campaigns? If not, you may be overlooking one aspect of email marketing that can cost you sales. Read more [...]