Right about this time of year, most dance schools/studios are planning their summer hiatus trying to recover from the chaos and long hours that occur annually with Spring recitals. If you are seriously considering getting into the Dance school market, or are already reaping the rewards in this very lucrative market, there is no better time to make a sales effort and market your services than right now.

A few months ago I discovered a man by the name of Seth Godin. He’s a marketing guru who has written numerous books, countless papers and manifestos on all things marketing. It’s one of his ideas that I want to talk to you about today. When driving around, really any part of the country, you’re bound to run into a cow. It happens, they’re everywhere. But, when you drive by a cow your probably not going to stop to look and say “Wow, it’s a cow!” This is because cows are boring.

Tough economic times are a staunch reminder that we should all be taking a hard look at our businesses. Continually focusing on innovation and learning best practices to implement are keys to success at all times, but are especially important in today’s economy.

CCS is committed to bringing customers the latest information to help maintain and GROW their photo businesses! This year, we are heading to Puerto Rico for 4 days of presentations and networking among photographers. This seminar is FREE to CCS customers!

With high school Homecoming and Holiday dances on the horizon over the next several months, this is the perfect time to plan your marketing strategies. Your goals should be to raise the participation rate, increase sales, and also try to raise your average ticket price.

Whether marketing your events using PayFirst or ViewFirst an email campaign is a powerful tool in your arsenal of marketing tools provided by CCS. We have created a 3 step process to a successful campaign!

Candid Color Systems offers four proprietary software platforms which feature a variety of valuable marketing tools to help you produce higher online sales.

With Candid’s software, it’s as easy as 1-2-3 to create an up-sell with three simple steps.