A few months ago I discovered a man by the name of Seth Godin. He’s a marketing guru who has written numerous books, countless papers and manifestos on all things marketing. It’s one of his ideas that I want to talk to you about today. When driving around, really any part of the country, you’re bound to run into a cow. It happens, they’re everywhere. But, when you drive by a cow your probably not going to stop to look and say “Wow, it’s a cow!” This is because cows are boring.
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