Sep
28
2011
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What’s New for Candid Color Customers?
We are continually adding new items to our vast collection of specialty products, which is sure to give you the competitive edge you've been looking for. Here are just a few of our newest additions. Read more [...]
As the summer season quickly approaches, committees for high school and college reunions are gathering to organize their summer festivities. Now is the perfect time to start preparing your business for a more profitable reunion season. One way to get a head start on great sales is to begin promoting our Faux Group product instead of the traditional group shots to reunion committees.
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Faux groups are Candid Color’s newest approach to group photos. Faux groups are created from individual shots photographed in front of a green screen background. These shots are easy to setup, and can be done practically anywhere.
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Increasing sales has several different meanings. It can mean increasing the number of events booked, increasing the size of the average order, or increasing the percentage of customers purchasing. Green Screen can have a positive affect on all of these ways of increasing sales.
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Increasing sales has several different meanings. It can mean increasing the number of events booked, increasing the size of the average order, or increasing the percentage of customers purchasing. Green Screen can have a positive affect on all of these ways of increasing sales. Read more [...]
School Portraits have traditionally been photographed on a preorder or package pre print basis (sometimes also called Speculation). In the context we are discussing here Speculation is entirely different. By Speculation we mean taking the pictures, offering paper or online proofs or both and taking orders by collection at the school, mail or online.
What Do We Mean By Taking Pictures on Speculation?
We mean photographing each child in several (2 or 3) poses, posting the proofs online, sending paper proofs home by mail or by the child, and having parents place orders online, by mail, by phone, by fax or by sending the proofs back to school.
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Faux Groups are a unique way to create group photos from a collection of individual shots photographed in front of a green screen background. These new style of groups can open doors to more portrait opportunities, provide additional sales, are great booking tools and give you options to overcome the physical challenges of actually shooting groups.
Why offer faux groups? Many groups can be difficult to photograph due to a lack of space, bleachers, time or even photographer skill. Faux Groups offer you a solution to these challenges since you only need a limited amount of space to photograph the individuals and the lighting/background setup is fairly simple to learn and execute. They can be shot indoors or outdoors, though shooting green screen outdoors does require additional control over your lighting conditions.
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Proms were traditionally a lucrative market but were extremely competitive to book. The common marketing method utilized was Pre-Pay for Portraits, and online View First (speculation) for Party Pics® candids Many studio competitors did not offer candids or, if they did, took only a few.
In recent years, sales at some Proms have declined by 50% or more. Students are not as excited about posed portraits or candid prints. Part of this is the surge of personal cameras taken to proms and the preference by students for digital images instead of prints. Despite this trend, we still believe the parents are quite interested in prints. In the past, most marketing was directed to the students and not the parents. Parents should be included and be a major focus of any marketing efforts concerning photographs at the prom.
To successfully book proms and maximize their sales, you are going to have to change your mindset and your marketing methods.
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If you are looking for a competitive edge this prom season, which will be upon us in a matter of weeks, then green screen photography may be something that you may want to explore.
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