Winter Graduations 101-part 2

Winter graduation season is upon us. If you already have a relationship with a school, their graduation ceremony is a natural way to do more work for existing clients. Here are some of our best practices that could be used when shooting and selling graduation images as part 2 of our graduation series. Day of the Graduation Arrive at the venue at least two hours early. This allows for plenty of time for setup, meeting with the contact to confirm locations of the photographs, deal with any equipment Read more [...]

Winter Graduations 101-part 1

Graduations are a lucrative photography market that requires planning and precise execution. Many schools have winter ceremonies. These graduations are a great opportunity to get your feet wet shooting in this market. Here are some of our best practices that could be used when booking and preparing for graduation shoots in part 1 of our 2-part graduation series. The Basics of Graduations Typically graduation ceremonies are shot by several photographers simultaneously in different locations around Read more [...]

What Do I Do Now? Remarketing After Grads

Remarketing after the first thirty days of a graduation is an integral part of creating additional sales. Remember that the only costs associated with remarketing are prints, hosting fees, credit cards fees and mailing costs. Your other costs are already covered. Hence, you have a very high profit margin on the sales resulting from remarketing. Read more [...]

Graduations Are a Lucrative Market in Every Town or City

Graduations can be one of the most lucrative photo markets. Best of all, Candid Color Systems® has all of the know-how and systems to help you be competitive and profitable in this market. Read more [...]

Booking School Portraits and Graduations

Graduations and school portraits are two markets that can be very profitable and fun to photograph. You can book both at the same time in a face to face visit to a school. No appointment necessary! Read more [...]

Winter Grads are Just Around the Corner- Are You Ready?!

You still have some time to execute last minute details that can make the difference between being more profitable, or merely maintaining the same level of sales as last year. Here are some helpful hints that you can still implement... Read more [...]

Booking Schools and Graduations 2011-2012

As graduation season approaches, many photographers are thinking about breaking into the graduation and school markets or expanding upon the business that they currently have. Graduations and school days are two markets that can be very profitable and fun to photograph. You can book both at the same time in a face to face visit to a school. No appointment necessary! Read more [...]

Reporting-Are You Studying All Aspects of Your Business

As Graduations, Sports, Parties and Events ramp up this Spring, the typical focus is on how to get enough good photographers; How to train those photographers, how to field enough equipment, how to upload images to the lab quickly, how to get proofs I.d.’d and posted quickly, and how to get manual orders input and to the lab. All of these steps are certainly important and must be done early to insure good sales. Read more [...]

Post-Marketing for Winter Grads

Graduation season is quickly approaching and it is important to follow some of the best practices of post marketing. The following tips have proven to increase sales. Follow these simple tips to make sure your business isn’t leaving any money on the table. Read more [...]

Preparation for Winter Grads

Winter grad season is right around the corner, so here is a checklist to make sure that you are implementing every strategy to have a profitable grad season. Following these guidelines will help increase your graduation sales and make your workflow run more smoothly. Read more [...]