If you’ve been paying attention to your Facebook page recently, you’ll have noticed it has a new look! That’s because on March 30th all Facebook pages were changed to the new timeline format.

Just be yourself. It sounds like a cheap mannerism that girls tell guys when they ask for advice the day before they’re about to go on a date (and it’s actually pretty sound advice). But this is also very relevant when it comes to social media marketing. Having an engaging and unique brand voice is key to the success of your social marketing efforts.

A few months ago I discovered a man by the name of Seth Godin. He’s a marketing guru who has written numerous books, countless papers and manifestos on all things marketing. It’s one of his ideas that I want to talk to you about today. When driving around, really any part of the country, you’re bound to run into a cow. It happens, they’re everywhere. But, when you drive by a cow your probably not going to stop to look and say “Wow, it’s a cow!” This is because cows are boring.

January 21st at 1 P.M. CST will mark the first ever Candid Color Systems Webinar streamed live via the Candid Color Systems Facebook page! This webinar covering “The Best Way to Shoot Attitude Panos” will include a live video demonstration by CCS Customer Development Specialist Brian Speers. Customers will see first-hand exactly how to shoot subjects for Attitude Panos. Attendees will also be able to ask Brian questions in real time using their Facebook profiles!

Last week we discussed some of the reasons why you need to have your business on Facebook as well as discussed the first step in the Facebook marketing funnel. Today we’re going to finish that conversation with the last 3 steps that make Facebook marketing work.

By now, all of you should know the reasons why Facebook (and pretty much all social media) marketing is important and should be considered an integral part of your overall marketing strategy. But, just in case you missed reading my previous articles I’ll recap a few things for you.

Over the last 7 to 8 years the nation has been gripped by the ever growing phenomenon that is social networking. With over 300 million users worldwide, Facebook is by far and away the largest of all social sites. Never before has it been so easy for people to connect with one another. Likewise, it has never been so easy for businesses to connect with current and potential consumers. Every business, whether it’s a major brand name like Coke or your photography studio, should have a Facebook Fan Page. The chance you get to interact directly with your customers, to get feedback and let them know what your business is doing is a can’t miss opportunity that many businesses aren’t taking advantage of.

First, you need to know a few Facebook basics. There are two types of Facebook profiles. You have your personal profile page where all of your personal friends and information are located. There is also your business or “fan” page, where people go to find information and learn more about your business. You can have both a fan page and personal profile if you want, but Facebook no longer requires you to have both.