Over the last 7 to 8 years the nation has been gripped by the ever growing phenomenon that is social networking. With over 300 million users worldwide, Facebook is by far and away the largest of all social sites. Never before has it been so easy for people to connect with one another. Likewise, it has never been so easy for businesses to connect with current and potential consumers. Every business, whether it’s a major brand name like Coke or your photography studio, should have a Facebook Fan Page. The chance you get to interact directly with your customers, to get feedback and let them know what your business is doing is a can’t miss opportunity that many businesses aren’t taking advantage of.
First, you need to know a few Facebook basics. There are two types of Facebook profiles. You have your personal profile page where all of your personal friends and information are located. There is also your business or “fan” page, where people go to find information and learn more about your business. You can have both a fan page and personal profile if you want, but Facebook no longer requires you to have both.
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