In an attempt to maximize candid photo sales during last Spring’s prom and dance season, one Candid Color Systems customer made the most of this opportunity by utilizing our proprietary PhotoMatch system. The PhotoMatch system was created to make it easier for the end customer to find their images online, thereby creating a more timely purchasing opportunity by sending a link, via email, that will take them directly to their photographs.
The PhotoMatch system revolves around a wireless scanner, barcodes, email addresses, and the time clock inside of all digital cameras. By synchronizing the time clocks with the scanners PhotoMatch is able to pinpoint the exact time customers are photographed, and then manually match their email address to the time they were photographed. Once matched, an email can be sent with a link to the customer’s photos. This process eliminates the need for customers to spend endless time and effort looking through several pages of online images just to find their own.
To effect higher sales at dances this past Spring, our customer created wristbands for each attending student that contained the following information: Event name, date, locator number, barcode, and in some cases—where the school cooperated fully—the student’s name. In cases where the school didn’t provide a list of names, the students were required to supply information on cards provided for that purpose at the dance. As the students were photographed the photographer then scanned the wristband which had the matching barcode that corresponded to their email address.
This PhotoMatch process created an average increase in sales of 27% over the previous year at the same schools, when the PhotoMatch system was not in use. In addition, it created excitement among the students who were eager to hold out their wrist for a scan after each candid shot. Finally, in addition to online proofs, paper proofs were mailed to each student with all of the photos they were in during the event.
If you are interested in speaking with someone at Candid Color Systems concerning either the PhotoMatch system or maximizing candids at events call Customer Development at 1-800-336-4550.