Prior to the holidays, our local retail operation offered a 30% discount (via email) on digital downloads. This offer appeals to those shopping procrastinators and anyone else that enjoys the immediate gratification of a download.
This special resulted in nearly $4,000 of found money!
Now, if one were to look at the percent who ordered they may not be particularly impressed. The nearly $4,000 came from less than 2% of those who were emailed. We had sales of almost $.10 per email Read more [...]
Don’t let interested buyers and website traffic go to waste! If you shoot special events such as parties, races, proms, graduations and even sports pictures where you are selling online (instead of doing prepay) you need buyers to be able to get to their images! It is also highly possible that you have interested buyers hitting your website before you have the chance to post your images online.
To improve your sales you can do 2 things:
1. Get contact information for every attendee or potential Read more [...]
Emails also have a hidden power you may not be aware of: when using them for your photography business; they can improve your event sales significantly! Read more [...]
Remarketing after the first thirty days of a graduation is an integral part of creating additional sales. Remember that the only costs associated with remarketing are prints, hosting fees, credit cards fees and mailing costs. Your other costs are already covered. Hence, you have a very high profit margin on the sales resulting from remarketing. Read more [...]
Looking for extra income during the holiday season? Try sending an email special to your previous customers. Simply adding a few holiday specials to your current email campaign can significantly increase revenue on your events. Read more [...]
Are you collecting email addresses at your events for email marketing? If so, do you monitor email activity from the email campaigns you send? Does the system you use for email marketing allow you to monitor your email campaigns? If not, you may be overlooking one aspect of email marketing that can cost you sales. Read more [...]
Haven't had time to attend one of our Webinars? Don't worry, now you can view the 3rd of our most popular Webinars at your own leisure. Read more [...]
Here at Candid we pride ourselves on being involved with our customer base, by watching for changes in the market place and finding solutions to assist our customers in growing their business. Candid’s Seminars are just one way we reach out to teach our customers about best practices, innovative ideas, and new trends. This is also a chance for us to hear from you! This year, CCS’ annual winter seminar is in Puerto Rico. Our staff will be covering a wealth of information on a variety of markets including; Schools, Sports, Proms and Events. Topics include Software Training, Sales Calls, Green Screen Photography, Digital Photography, Marketing Your Images – Your Best Options, and what’s New at CCS. Read more [...]
Graduation season is quickly approaching and it is important to follow some of the best practices of post marketing. The following tips have proven to increase sales. Follow these simple tips to make sure your business isn’t leaving any money on the table. Read more [...]
Winter grad season is right around the corner, so here is a checklist to make sure that you are implementing every strategy to have a profitable grad season. Following these guidelines will help increase your graduation sales and make your workflow run more smoothly.
Read more [...]