Don’t let interested buyers and website traffic go to waste! If you shoot special events such as parties, races, proms, graduations and even sports pictures where you are selling online (instead of doing prepay) you need buyers to be able to get to their images! It is also highly possible that you have interested buyers hitting your website before you have the chance to post your images online.
To improve your sales you can do 2 things:
1. Get contact information for every attendee or potential buyer at your event. 2. Capture information for buyers who beat the images to your website and let them know when images are available. Here are some ideas to help you accomplish collecting contact information.
Create a form on your website that allows you to collect contact information and the event name of the images the customer would like to see. Get customers to this section of your website by:
o giving out password cards that list the URL to visit to sign up for email alerts o giving out password cards at your event that contain a QR code that links directly to your website to sign up for email alerts o listing your URL on Fliers/Handouts/Programs/signage o making use of digital signage such as a JumboTron You could request cooperation from the event organizer to facilitate email collection by offering to provide them with a copy of the contact information you collect. Many of the above ideas could take place prior to the event. Whenever possible, we highly suggest collecting emails prior to and during the event as opposed to depending on customers to visit your website on their own. This allows you to be proactive after the event!
One way to collect emails at the event is to use a 2-part password card. Ask the customer to fill out one half with email addresses and allow them to keep another half listing your company name, website and event details. Make sure to use boxes in your email collection space! This will make your cards easier to read by forcing users to PRINT!
We also suggest that you capture emails for those who are visiting your website prior to your images going live so that you can alert them when their images are available to view and purchase.
Don’t forget that cell phone numbers could be a valuable (and quick) way to reach customers. Make sure to add a space for mobile numbers on your contact information form.
For help with any of these methods, contact a CCS customer development representative. We do have tools to facilitate all of these methods!