We recently encouraged photographers to take a close look at dance schools as a great source of revenue. Our sales average coupled with a good buy rate make our dance school sales a great example of a successful shoot. Our product mix, pricing and cost structure were also key to the success of this example. Our product mix was comprised of designer prints, 3 packages, a la carte specialty items, a la carte standard prints and some “upsells.” The “upsell” is only available after another purchase is made. To see a sample of the dance event offer online go to www.teamphotonetwork.com and enter the following information on the left side: PIN- 5731 Last name- Sample The products and prices were developed after intensely studying successful sports photography programs. We feel that offering 3 packages is key to success. In the future we would consider raising the price of 2-5x7s to $14. We do recognize that pricing is somewhat dependent on the photographer’s location. Below is a breakdown of the products sold in our dance studio shoot example. Read more [...]