May
16
2013
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Your sales funnel- small changes having a HUGE impact on your bottom line.
It is not uncommon that photographers focus intensely on the best ways to book business. We see courses on it, make materials to aide in booking and even go on sales calls with some of our customers. But we are rarely asked, “How can I maximize what I am already shooting?”
Booking and photography are frequently focused on to the exclusion of the other steps needed to run a profitable business. To maximize the business you shoot involves selling the most products to the most people possible. Read more [...]
The holidays are quickly approaching! There are only 2 weekends left for holiday shoppers who do not want to incur expedited shipping fees on most websites. A new product mix for the holidays could go a long way towards increasing sales. One key to a well-balanced product mix is to feature multiple price points. This gives every customer the opportunity to make a purchase. Here are a few ideas!
Low Price Point
During the holidays, many of your customers expect deals. Offering lower priced items Read more [...]
As the summer season begins, it is never too early to prepare for Fall Sports. As photographers, we will do all we can to produce great photography. It’s what we love to do. However, one area that can often be ignored is the marketing of your photography business. Read more [...]
Breaking in to a Middle School or High School that has a long and/or close relationship with a photographer can be challenging. But often the established photographer will neglect the smaller or more obscure sports teams. Read more [...]
We use a spreadsheet called a matrix to analyze all photography opportunities in our area and we associate a dollar amount to each of these events. This allows us to see the potential money out there waiting to be realized and it allows us to forecast the amount of revenue we expect for events already booked. Read more [...]
Graduations can be one of the most lucrative photo markets. Best of all, Candid Color Systems® has all of the know-how and systems to help you be competitive and profitable in this market. Read more [...]
Graduations and school portraits are two markets that can be very profitable and fun to photograph. You can book both at the same time in a face to face visit to a school. No appointment necessary! Read more [...]
It is important when you are planning on booking sports photography events to plan your sales calls according to the best time to book the event. We believe the most effective way to approach booking sport shoots is to approach the contact when they are focused on their preparations for the season. Read more [...]
Shortly after the CCS Winter Seminar I traveled to the East Coast to visit family. While cruising around from place to place I happened to notice the first signs of Spring. Rising out of the ground at every intersection were the colorful harbingers of warmer temperatures and sun-soaked trees. No, I’m not referring to bright yellow daffodils or purple crocuses but League registration signs. Read more [...]
Regardless of what business you’re in, first impressions are everything. A great first impression and a professional look can help a youth sports photography business book more business, and increase its sales on every job. Read more [...]