Steve Foisy is a professional photographer with 27+ years of experience shooting special events ranging from Sports, Races and weddings to Graduations and Groups. Through managing our CCS support staff he also has access to a large knowledge base of photo business insight. Steve also has hands-on experience from running his own photo business.
Faux Groups are a unique way to create group photos from a collection of individual shots photographed in front of a green screen background. These new style of groups can open doors to more portrait opportunities, provide additional sales, are great booking tools and give you options to overcome the physical challenges of actually shooting groups.
With the variety of photography opportunities in the special events market, there are a few factors that should be considered to achieve successful sales. These factors are quantity of images, quality and uniqueness of images taken, the speed of posting and the communication to your customers about how they should find their images online.
Venues such as stadiums, arenas, convention centers, hotels, country clubs, zoos, museums and bars present a large pool of events and attendees to photograph and sell prints and images. Each venue will have events unique to its location, so the opportunities are varied. For example, at country clubs you will find golf tournaments, weddings, charity events, social functions and anniversary parties to name a few. Events at your local zoo might include holiday themed events such a Halloween party and seasonal concerts. An advantage to targeting business at a venue is that the fixed location allows a photographer to build a repo ire with venue staff and, ultimately, the photographer can get an exclusive contract for events occurring at the venue. Here are some examples of venue photography success stories.
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Faux Groups are a unique way to create group photos from a collection of individual shots photographed in front of a green screen background. These new style of groups can open doors to more portrait opportunities, provide additional sales, are great booking tools and give you options to overcome the physical challenges of actually shooting groups.
Why offer faux groups? Many groups can be difficult to photograph due to a lack of space, bleachers, time or even photographer skill. Faux Groups offer you a solution to these challenges since you only need a limited amount of space to photograph the individuals and the lighting/background setup is fairly simple to learn and execute. They can be shot indoors or outdoors, though shooting green screen outdoors does require additional control over your lighting conditions.
