A company called Square has created a safe and easy to use device that plugs directly into your smart phone which allows you to accept credit card payments easier and on-site.

When it comes to Youth Sports Photography, photographers love shooting the big three – football, basketball and baseball. But one can’t ignore the growing trends in youth soccer.

So you’ve got a website for your photography business, it looks great and functions perfectly. But how do you know it’s getting visited by potential clients? Enter analytics…

Just be yourself. It sounds like a cheap mannerism that girls tell guys when they ask for advice the day before they’re about to go on a date (and it’s actually pretty sound advice). But this is also very relevant when it comes to social media marketing. Having an engaging and unique brand voice is key to the success of your social marketing efforts.

A few months ago I discovered a man by the name of Seth Godin. He’s a marketing guru who has written numerous books, countless papers and manifestos on all things marketing. It’s one of his ideas that I want to talk to you about today. When driving around, really any part of the country, you’re bound to run into a cow. It happens, they’re everywhere. But, when you drive by a cow your probably not going to stop to look and say “Wow, it’s a cow!” This is because cows are boring.

Last week we discussed some of the reasons why you need to have your business on Facebook as well as discussed the first step in the Facebook marketing funnel. Today we’re going to finish that conversation with the last 3 steps that make Facebook marketing work.

By now, all of you should know the reasons why Facebook (and pretty much all social media) marketing is important and should be considered an integral part of your overall marketing strategy. But, just in case you missed reading my previous articles I’ll recap a few things for you.

So, you’ve created a Facebook Fan Page, you’ve invited friends to become fans and your page has started to pick up steam. What do you do now? There are several different ways that you can take your photography Facebook page to the next level!

Facebook can be one of the most powerful marketing tools available today. If you don’t have a Facebook business page or personal profile, you’re missing out! Facebook is a great customer service tool where you can interact directly with your customers. It is also a great place to generate leads for business! If you don’t have a website, you could consider a Facebook business page as an interim solution. Here are a few more reasons why you should be on Facebook!

Over the last 7 to 8 years the nation has been gripped by the ever growing phenomenon that is social networking. With over 300 million users worldwide, Facebook is by far and away the largest of all social sites. Never before has it been so easy for people to connect with one another. Likewise, it has never been so easy for businesses to connect with current and potential consumers. Every business, whether it’s a major brand name like Coke or your photography studio, should have a Facebook Fan Page. The chance you get to interact directly with your customers, to get feedback and let them know what your business is doing is a can’t miss opportunity that many businesses aren’t taking advantage of.

First, you need to know a few Facebook basics. There are two types of Facebook profiles. You have your personal profile page where all of your personal friends and information are located. There is also your business or “fan” page, where people go to find information and learn more about your business. You can have both a fan page and personal profile if you want, but Facebook no longer requires you to have both.