May
23
2012
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What Do I Do Now? Remarketing After Grads
Remarketing after the first thirty days of a graduation is an integral part of creating additional sales. Remember that the only costs associated with remarketing are prints, hosting fees, credit cards fees and mailing costs. Your other costs are already covered. Hence, you have a very high profit margin on the sales resulting from remarketing. Read more [...]
Graduations can be one of the most lucrative photo markets. Best of all, Candid Color Systems® has all of the know-how and systems to help you be competitive and profitable in this market. Read more [...]
Candid Color Systems’ focus is different than most Pro Photo Labs. CCS has always been about marketing. We are one of the few professional labs that have a marketing department in house. We are also one of the few labs that operate a full blown retail operation which is also a marketing laboratory in which to test and refine our products and processes. Read more [...]
As Graduations, Sports, Parties and Events ramp up this Spring, the typical focus is on how to get enough good photographers; how to train those photographers, how to field enough equipment, how to upload images to the lab quickly, how to get proofs I.d.’d and posted quickly, and how to get manual orders input and to the lab. All of these steps are certainly important and must be done early to insure good sales. Read more [...]
Several weeks ago Kodak announced a contest to pick six of the best photographic prints in the U.S. photographed by Professional photographers and produced by a Professional Lab. Kodak asked labs to pick the best prints they had produced from the best photographs taken by customers.
CCS chose to nominate an Attitude Pano arranged and photographed by JOE Photo, Ed, Molly and Dan Kempf of Cedar Rapids, Iowa.
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In the early days of Party Pics we preached with religious fervor that contact or projection proofs (made from film) should be displayed for no more than two weeks and preferably no more than ten days. Many customers left them out only one week. Orders were placed by writing the name of the purchaser, the size and quantity of prints desired right on the proof sheet. That was the only chance to order the pictures unless there happened to be an end of semester sales each semester at a higher print price. Read more [...]
Increasing sales has several different meanings. It can mean increasing the number of events booked, increasing the size of the average order, or increasing the percentage of customers purchasing. Green Screen can have a positive affect on all of these ways of increasing sales.
Read more [...]
Increasing sales has several different meanings. It can mean increasing the number of events booked, increasing the size of the average order, or increasing the percentage of customers purchasing. Green Screen can have a positive affect on all of these ways of increasing sales. Read more [...]
In the early days of Party Pics we preached with religious fervor that contact or projection proofs (made from film) should be displayed for no more than two weeks and preferably no more than ten days. Many customers left them out only one week. Orders were placed by writing the name of the purchaser, the size and quantity of prints desired right on the proof sheet. That was the only chance to order the pictures unless there happened to be an end of semester sales each semester at a higher print price. Read more [...]