The holidays are quickly approaching! There are only 2 weekends left for holiday shoppers who do not want to incur expedited shipping fees on most websites. A new product mix for the holidays could go a long way towards increasing sales. One key to a well-balanced product mix is to feature multiple price points. This gives every customer the opportunity to make a purchase. Here are a few ideas!
Low Price Point
During the holidays, many of your customers expect deals. Offering lower priced items that can be gifted affordably to family members and friends is important. Allow your customers to create puzzles, photo buttons, ceramic ornaments, collages, holiday cards and custom attitude prints with a holiday message to show off their photos in a fun and creative way. Keep shipping costs in mind too! Paper products and other products that can be shipped flat will help keep costs down.
Moderate Price Point
If standard products such as 5x7s and 8x10s are your business’s bread-and-butter, this is a great chance for a special that encourages your customers to buy more prints or upgrade their purchase. Consider offering attractive upgrades to these core products such as pearlized paper, frames with a purchase or even larger packages. Allow your customers to customize their images with holiday text and bubbles, or consider an upsell (or gift with purchase) with an item from the lower tiered price point such as an aluminum keychain.
Other popular gift items at a moderate price point include iPhone cases, photo mugs, water bottles, plaques, statuettes and calendars (which should be promoted as the New Year draws near).
Premium Price Point
In every market there are customers looking for products that are the best-of-the-best and are willing to pay for them. Framed prints, canvas gallery wraps, box mounts and acrylic products are meant to be displayed. Many customers desire these kinds of finished pieces which are ready-to-hang. There is no better marketing for you than to have your customers show off your premier products in their homes, especially during the holidays when friends and family gather.
You can remarket for Christmas, Hanukkah, New Years and Valentine’s all within the next 2 months!
Candid Color Systems can provide assistance in your marketing and booking efforts. If you are interested in setting up a customized holiday email marketing campaign with the FREE software CCS provides, please contact Customer Development at 1-800-336-4550.
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