Who’s Viewing You? A Guide to Website Analytics Companies for your Photography Business
November 3rd, 2011 | Published in Featured, Marketing
So you’ve got a website for your photography business, it looks great and functions perfectly. But how do you know it’s getting visited by potential clients? Enter analytics, with several options to choose from, it provides you with loads of valuable information regarding the people that visit your website, ranging from how long they stayed on your site to how they got there. With this information, you can track what marketing efforts work the best and adjust your strategy accordingly. But there are several different companies you can use to track people who visit your site. Which ones should you use? Check out the list below for some great info on the most popular sites you can use!
Google Analytics
Easily the most popular analytics site, Google provides very powerful and easy to use tools that even the most non-tech literate person can use. Google Analytics is able to help you track info such as how many page views your site receives, what websites referred traffic to yours and even what browser the people that visited your site were using. You are also able to set “goals” which are web pages that users reach once they have completed a specific action on your website, i.e. booking a photo session.
Quantcast
Quantcast is an excellent free analytics website that provides more info regarding who is visiting your site rather than how many people and for how long. After you “Quantify” your website, Quantcast will track information regarding the people who visit you. For example, Quantcast is able to track the most likely age of visitors to your site as well as what level of education they are likely to have and the most likely household income. Based on this data you can see whether or not your marketing efforts are targeting the people you want coming to your site and if it’s not you can adjust accordingly.
Alexa
Is another great free site that allows you to track the numbers you get with Google Analytics as well as some of the data about the users that visit you. While not as comprehensive as the other two it is still a free option that allows you to track which keywords are driving traffic to your site as well as your relative search ranking within those specific keywords.
This is only a small sample of web analytics tools you can use to monitor your web traffic online. There are several other paid and free examples that we didn’t mention here and don’t forget that you can use one or more of these services at the same time to get all the relevant info you want! Want more help understanding how to market your photography business using search engines? Would you like to know which bits of data you need to pay attention to most when monitoring your traffic online? Become a CCS customer today and we’ll show you how! Please contact Customer Development at 800-336-4550 to sign up for a FREE account.
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