Holiday Email Marketing

August 24th, 2011  |  Published in Featured, Marketing

Looking for extra income during the holiday season? Try sending an email special to your previous customers. Simply adding a few holiday specials to your current email campaign can significantly increase revenue on your events. Email specials not only remind customers of their photographs, but may also prompt them to purchase photos as holiday gifts.

Which holidays should I offer specials for?

The most common holidays that boast sales or specials include the Fourth of July, Mother’s Day, Father’s Day, Thanksgiving, Black Friday and Christmas. Don’t feel like you have to limit yourself; ANY holiday is the perfect occasion for an email special!

Which events should I offer specials for?

Holiday email specials are a great addition to any event you’ve photographed over the past year. You may want to put more emphasis on events you feel have lagging sales to help boost these numbers.

What kind of special should I offer?

The sky is the limit when choosing a holiday special.  You can offer discounts, such as percentages off, sale items, such as 8x10s at a reduced price, or two for one deals.  It really depends on what products you want to promote and what sells the best in your particular market.

Specials that have been successful for the Graduation market include: 50% off, $5.00 5x7s, half price 4-5x7s, late fee extensions, and two for one specials.

In addition to singular product offerings, you can also highlight a group of specialty products such as Ornaments, Holiday Greeting Cards, framed prints and more. These collaborated emails can expose customers to a variety of products without being too overwhelming. Below is an example of such an email:

Holidays pose the perfect opportunity to re-market your events and gain additional sales. Be creative with your approach and remember: any time retail stores have a sale, have a sale of your own!

If are not using emails as a marketing tool or are tired of the work involved in creating your own emails, Candid Color has the solution for you. We have integrated email campaigns into our software that provide your customers with instant links to their images and easy ways to communicate your company’s products and services. We’ve even designed templates that automatically populate the emails with your customer’s unique information. It is so easy to use you only need to click a couple of buttons!

If you are interested in setting up customized email marketing campaigns with Candid Color’s FREE software, please contact Customer Development at 1-800-336-4550.