Successful ways to increase sales for Youth Sports Photography
February 8th, 2011 | Published in Photo Day | 1 Comment
There are probably more than 7 reasons to take multiple shots when shooting youth sports, but here are a few that come to mind. Let’s dive in….
Reasons to shoot several poses:
1) Offering more poses and choices may help you book more teams as parents want choices
2) Parents may prefer one type of pose to another
3) Parents can better find a shot with an expression that they really like
4) More poses usually results in higher sales – We have done comparisons where we have traditionally taken 3 poses, then when we added a 4th pose our sales and profits increased.
5) Some parents will buy all of the poses offered
6) In a digital world there is little cost to taking more poses and showing the parents more images – it has a positive effect on profit.
7) By taking several poses you can offer multiple image products (like collages) as another product option.
It is a very simple concept – If you take several shots of each player you are more apt to get one that the parents will want to buy.
Plus, taking more poses is good insurance. The parents can usually find at least one they like so you are going to make people happy by giving them choices, disappoint fewer people and minimize the number of retakes that might need to be taken.
Taking several poses lends itself to a marketing approach which allows the parents to order from proofs – either paper proofs, email proofs or proofs online.
When you go from a “pre-order marketing method” to one where parents can “view first” and select from proofs (which is a strong booking advantage) – it is very important to your sales that the parents be able to find several images they like of their athlete.
Each sport calls for different kinds of poses, but they will all generally fall into one of these categories:
1) Standing
2) Kneeling / sitting
3) Close-up portrait
4) Action shot (or simulated action)
5) Buddy shots with friend or coach
6) Team – a traditional shot & then a “crazy” or informal shot
Consider shooting more poses and see how it positively impacts your sales.
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February 9th, 2011 at 2:27 pm (#)
Great points!
One of the biggest being “…Some parents will buy all of the poses offered.” and especially in a market like Sports where CCS offers a wide range of products.
To purchase a statuette, MM, magnet, plaque, key chain and mouse pad of the same image has way less value or appeal then being able to spread 4 images across those products.
-Bo