Three Steps to a Successful Email Campaign

October 1st, 2008  |  Published in Featured, Marketing  |  2 Comments

Three Steps to a Successful Email Campaign

Whether marketing your events using PayFirst or ViewFirst an email campaign is a powerful tool in your arsenal of marketing tools provided by CCS. The success of an email campaign depends on several factors, including, collecting quality email addresses, creating a campaign, and monitoring the success of the campaign through reports. Candid has developed materials and software that help you boost sales after the event.

Collect Quality Email Addresses

Collecting fresh email addresses should be a high priority at every event that you shoot, whether it is Sports, Graduations, or Party Pics. In these situations it is important to communicate to your customers that their email addresses will only be used to send them a proof or link to view their images. They should also be made aware that their images will be posted online.

CCS can provide you with a variety of materials to collect email addresses at any shoot, including, templates that can be used on PayFirst Envelopes, Speculation Forms, and Perforated Cards.

 

Creating an Email Campaign

CORE now features a new email campaign with eight different templates that can be sent out periodically throughout the year. This new program is available in both the Grad and Sports Markets. CCS has developed a successful email campaign that is ready for you to begin using right now, or you can create your own. The Official Grad Email Campaign consists of eight different emails which are sent out throughout the year.

This Email Campaign has been designed to not pose a threat and be labeled as spam. Emails can be sent as HTML or Plain Text, and does not include large images to maximize deliverability rates. Email Marketing is cost effective (Free!), and an efficient way of reaching out to all of your customers. If you have not implemented an email campaign yet, you are missing out on sales following your event. 

Following the Success of Your Email Campaign through Reports

CORE features Email Reporting which allows you to follow the success of your campaign by easily viewing how many emails were sent, opened, and clicked through. Initially, you are able to view each of your email campaigns that you have created, how many emails were sent, bounced, and were opened. You can then sort the reports in various ways. You can view the entire campaign and study which emails were most successful. Another great feature is that you can view all of the email addresses that bounced back and correct any obvious mistakes. Then just re-queue the corrected emails and they will be sent back out.

Email reporting is a great way to track the success of particular emails or campaigns. It’s a great way to keep track of which email addresses are bouncing back and manage them accordingly. Setting up an email campaign is only one of the steps, but it is important to follow up and make sure you are actually reaching as many customers as possible.

Post email marketing is a valuable tool that CCS has provided and it is important to take advantage of this easy and free resource. A successful email campaign begins with collecting fresh email addresses and ends with tracking the success of your campaign. For more information about Email Marketing contact Customer Development at 800-336-4550.