Retail Marketing Tools Promote Online Sales
Candid Color Systems offers four proprietary software platforms, QuicPics 2, QEMS (QuicPics Event Management System), QuicPost, and CORE. Each platform features a variety of valuable marketing tools to help you produce higher online sales including Quantity Discounts, Express Shipping and Tiered Pricing.
CORE’s package builder has an option to give your customer’s a discounted price when ordering a quantity of the same product. You control the quantity of the package they must order and what price they receive. This encourages your customers to order more because they are getting a price break. Quantity Discounts are available in all markets and are determined per package.
This new feature is not only available for you to use through the admin site, but your customers have the option to choose Express Shipping when placing their order online. Express Shipping must be setup through the Admin Setup. You determine what your customers are charged for this feature, so it can also be used as a profit center. When this option is selected the order will not be rushed through the lab, but it will be delivered Next Day via FedEx. Your customers could have their order within three days! Express Shipping is available in both CORE and QuicPost.
QEMS allows you to offer your customers “specials” when ordering early. You can set your packages to be at a lower price for the first 2 weeks and have your prices go up on a specific date. Combined with Email Marketing your customers will be encouraged to act now and place their order early to take advantage of the good deals. Tiered Pricing is also available in QuicPics 2, QuicPost, and CORE, however it is on a per package basis. Each package must be setup to expire on a certain date, with the new, higher priced package set to activate on the same day.
CORE, the most advanced software platform, offers all three, Quantity Discounts, Express Shipping, Tired Pricing and much more!
Using these marketing tools your customers will be encouraged to order sooner, order more, and have the option to receive their prints within 3-4 days. All of these options will set you apart from your competitors and give you the opportunity to take advantage of proven marketing tools online retail stores use to promote sales
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