May
16
2013
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Your sales funnel- small changes having a HUGE impact on your bottom line.
It is not uncommon that photographers focus intensely on the best ways to book business. We see courses on it, make materials to aide in booking and even go on sales calls with some of our customers. But we are rarely asked, “How can I maximize what I am already shooting?”
Booking and photography are frequently focused on to the exclusion of the other steps needed to run a profitable business. To maximize the business you shoot involves selling the most products to the most people possible. Read more [...]
Candid Color Systems® is reaching out to professionals in the sports photography field to complete a short industry survey. The survey will close on May 17th. This survey will be used to provide our customers, affiliates and the photography industry with valuable information to develop products, processes and services that can help maximize your business.
In return for your time, you will be provided with an advance copy of the valuable results we plan to glean from this survey. One of Read more [...]
CCS is excited to announce Steve Mulvany will be our distinguished, guest speaker for this summer’s CCS Seminar in San Francisco. He will be sharing some of his respected insights on management and customer service. Steve has shared his insights with CCS previously to high praise. Many of the CCS customers who were lucky enough to hear Steve speak at a previous seminar credit him with having made a real difference in their business.
More about Steve
Steve Mulvany is the President and Read more [...]
Spring is a great time to take a good look at your business plan. A spring cleaning, if you will. Take the steps now that will ensure your business does well the rest of the year and beyond.
Market to existing customers currently satisfied with your services
While we constantly need to gain new customers, the focus and priority should be on satisfying your existing customer base. Businesses spend 80% of their marketing dollars going after new customers rather than maintaining the customer relationships Read more [...]
The number of cameras available to photographers is staggering. The lines are becoming blurred between what constitutes a pro camera and an amateur camera. Entry level cameras today have more capabilities than pro cameras from 5 years ago. Most pros only utilize, at best, about 25% of the available features. So, this brings up questions. Are there features in your camera (and flash) that would enable you to take better quality photos? Are there features that would enable to you to take Read more [...]
Candid Color Systems® is reaching out to professionals in the sports photography field to complete a short industry survey. This survey will be used to provide our customers, affiliates and the photography industry with valuable information to develop products, processes and services that can help maximize your business.
In return for your time, you will be provided with an advance copy of the valuable results we plan to glean from this survey. One of the best tools a business owner can have Read more [...]
Prior to the holidays, our local retail operation offered a 30% discount (via email) on digital downloads. This offer appeals to those shopping procrastinators and anyone else that enjoys the immediate gratification of a download.
This special resulted in nearly $4,000 of found money!
Now, if one were to look at the percent who ordered they may not be particularly impressed. The nearly $4,000 came from less than 2% of those who were emailed. We had sales of almost $.10 per email Read more [...]
Candid Color Systems® is going on the road! We are bringing staff members to you by hosting a series of regional meetings for CCS customers. Our next meeting is in Austin, TX!
These photography business meetings are a great opportunity for learning, discussion and networking offered to CCS customers at no cost! Join us to hear about new developments, best practices and industry trends that will help you grow your photo business. Each meeting will have time for an open discussion with topics Read more [...]
Candid Color Systems® is going on the road! We are bringing staff members to you by hosting a series of regional meetings for CCS customers. Our next meeting is in Atlanta following the Imaging USA Expo on January 23rd!
These photography business meetings are a great opportunity for learning, discussion and networking offered to CCS customers at no cost! Join us to hear about new developments, best practices and industry trends that will help you grow your photo business. Each meeting will have Read more [...]
If you are like us, you have consumed a ridiculous amount of turkey and finally cleaned up the gift wrap. You may also be joining us in thinking hard about your upcoming year. What can be accomplished in 2013? There is infinite possibility!
Last week, we shared some of Jack’s holiday-inspired thoughts. In case you missed them, here is an important excerpt… We must constantly be in a learning mode. When one stops learning – one soon becomes irrelevant. There is a fine line between experience Read more [...]